You are reading this article because you want to fully understand SEO article / web content writing, right? You will be happy to know that I have no intention of leaving you. I’ll tell you everything you need to understand the whole process, so you better keep reading!
SEO writing – what is it?
In order for you to understand SEO writing effectively, I need to explain SEO and article / content writing separately. Let me start with SEO first. This acronym stands for Search Engine Optimization. SEO means using different techniques and processes to achieve a goal. Improve your page rank on Google and other major search engines. Why is this important? Try a Google search on any product you can think of, and you’re sure to find hundreds (if not thousands) of relevant web pages in the search results. Now tell me which website are you likely to click on?
I bet you’ll pay attention to those sites that show up on the first or second page of the list, right? Ecommerce owners know this. If they can’t get their website to appear in the top 10 search results, their chances of winning potential customers’ businesses are reduced by 66%. That is why they do their best to properly optimize articles and web content.
On the other hand, writing articles is now considered one of the most effective ways to promote a product or service online. It has also proven to be the best traffic generation tool. Why is that? People who buy goods from the internet not only go to a specific website to shop, but also have a faster heart rate. Most of these people will do research first. For example, before buying a vacuum cleaner, they likely read product reviews or provide articles with tips on how to find the ideal vacuum cleaner for their needs. When you sell products online, you want to be the one to provide this type of information to your target audience. If you can convince these people that you know the niche you have chosen, they will likely listen to your advice.
For example, after providing them in-depth information about vacuum cleaners, tell them that the best option to meet their needs is Brand A and they are likely to make a purchase based on your recommendations. If you are an affiliate marketer this will clarify the commission for you.
Following are the benefits of writing SEO articles:
- Improved page rankings for the major search engines (MSN, Google and Yahoo!).
- More visits to your blog or website.
- Expert status in your niche market and much-needed reputation.
- Free unlimited access to your website.
- Customer trust and loyalty.
- More qualified potential customers.
- Ultimately, it will generate more sales and income.