SEO writing is a commonly used term in internet marketing. This is the process of writing articles based on the algorithms of major search engines. They are written around specific keywords and use SEO techniques to make articles more visible on related lists. The reason for writing SEO articles is to help internet marketers increase the exposure of their websites. As you know, this is the key to getting more traffic and more sales leads.
How do you do that?
Contrary to popular belief, SEO writing is relatively easy. Even if you are not a professional writer or SEO expert, you can do it. This is what to do:
1. First find the keywords. If you run an online business, you may have a good understanding of the keywords your target audience is looking for. For example, if you sell second-hand cameras, you know that “cheap cameras” are things your potential customers use in search engines. Get a list of keywords related to your niche by conducting keyword research. You can use a reliable keyword tracker for this for free. The best keywords are those non-competing keywords and keywords that contain at least 3 words (also called long tail keywords).
2. Write your article. The way of writing articles is the same as writing regular web articles. At this point, you don’t have to consider optimizing it. Choose topics that are closely related to the keywords you choose. Do some research and outline. Then use the captivating headline. Start your article with an engaging introduction that will put your readers in their place. Then use a number list or short paragraphs to discuss all of your thoughts. Keep your articles short, scannable and relevant to the topic. You should always avoid using fluff and fillers.
3. Insert keywords. The next step is to insert keywords in the article. Let’s start with your main keywords. This content should always appear in the title, article summary, resource box (if you want to submit it to the table of contents), and the first 90 characters of the article. You should also scatter them all into the body of your article, but make sure they are at least 50-100 words apart. You can do the same with secondary keywords. You can use at least two additional keywords for each article.
4. Proofread and check keyword density. Don’t use too many keywords, especially when posting articles to the directory. Keyword abuse is one of the most common reasons for publishers to decline articles. Therefore, make sure that the keyword density of each article is only 2%. Then proofread what you have written. Make sure your content plays smoothly and avoid mistakes so that your audience can get an excellent reading experience.