Many people have a misunderstanding of SEO writing. Some people I talk to believe it’s all about filling articles or web content with keywords and other related terms. No wonder hundreds of people failed to achieve positive results using “SEO Articles” in internet marketing campaigns.
To make the record easier, SEO writing is the process of combining high quality content with proper keyword usage. This is how you do the whole process correctly:
1. Conduct keyword research. The smartest way to start the whole process is to find popular keywords in your niche market. I know you may already have a good idea of the words or phrases your target audience is usually looking for, but you still need to do this to get reliable data. Try to use non-competing keywords and keywords with a minimum of 3 words. After that, you need to identify words that can be used as secondary keywords.
2. Choose your theme. It is important to choose topics that are closely related to your keywords. This will help ensure that you can easily use the target words throughout the article. I suggest that you provide useful information so that your article will be appreciated by readers. For example, you can provide tips on how visitors can enjoy and maximize their vacation without having to write the history of a particular place.
3. Collect high-quality, valuable content. Write the same way you write regular articles. First, give your readers a brief introduction. Then cover 3-5 important points and discuss them using numeric lists or short paragraphs. Write tightly in a dialogue tone. Remember that you are writing for online colleagues from all over the world and they like short and easy to understand articles. Make sure your article fully illustrates your in-depth knowledge so that you can easily gain the trust of potential customers.
4. Insert keywords. The next step is to insert primary and secondary keywords in the article. First put the most important keywords on the title (should be the first word of the title), article abstract and resource boxes. It must also be placed in the first 90 characters and the last 90 characters of the article. After that, you can add both primary and secondary keywords to the entire article text. Ideally, every 100 words should only occur once or twice to avoid exceeding the suggested keyword density. Finally, make sure your keywords are perfectly integrated with your content; they shouldn’t sound embarrassing or else you’ll give readers the impression that optimizing the article is more important than providing them with a great reading experience.